Privacy Policy
Last updated: July 28, 2025
At Shady Pearl Ltd ("we," "our," or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shady-pearl.com or use our smart home and security services.
1. Information We Collect
1.1 Personal Information
We may collect the following types of personal information:
- Contact details (name, email address, phone number, postal address)
- Account information for our services
- Property information and security requirements
- Payment and billing information
- Communication records and service history
1.2 Technical Information
We automatically collect certain information when you visit our website:
- IP address and location data
- Browser type and version
- Device information
- Pages visited and time spent on our website
- Cookies and similar tracking technologies
1.3 Security System Data
When you use our security services, we may collect:
- Video recordings from security cameras
- Sensor data from alarm systems
- Access logs from smart locks
- System performance and diagnostic information
2. How We Use Your Information
We use your personal information for the following purposes:
- Providing and maintaining our security services
- Processing payments and managing your account
- Responding to emergencies and security alerts
- Improving our services and customer experience
- Communicating with you about our services
- Complying with legal obligations
- Marketing our services (with your consent)
3. Legal Basis for Processing (UK GDPR)
We process your personal data under the following legal bases:
- Contract: To fulfill our service agreements with you
- Legitimate Interests: To improve our services and protect our business
- Consent: For marketing communications and non-essential cookies
- Legal Obligation: To comply with UK laws and regulations
- Vital Interests: In emergency situations requiring immediate response
4. Information Sharing and Disclosure
We may share your information in the following circumstances:
4.1 Service Providers
We work with trusted third-party service providers who assist us in:
- Payment processing
- Technical support and maintenance
- Marketing and communication services
- Data storage and security
4.2 Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal process or government requests
- Protect our rights and property
- Ensure public safety and security
- Investigate potential violations of our terms
4.3 Emergency Services
In case of security emergencies, we may share relevant information with:
- Police and law enforcement agencies
- Fire and rescue services
- Medical emergency services
- Other emergency response organizations
5. Data Security
We implement comprehensive security measures to protect your personal information:
- Industry-standard encryption for data transmission and storage
- Regular security audits and vulnerability assessments
- Access controls and employee training
- Secure data centers with physical security measures
- Regular backup and disaster recovery procedures
6. Data Retention
We retain your personal information for different periods depending on the type of data:
- Account Information: For the duration of your service agreement plus 7 years
- Security Recordings: 30 days (unless required for investigation)
- Communication Records: 3 years
- Payment Information: 7 years for tax and accounting purposes
- Marketing Data: Until you withdraw consent
7. Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
- Right of Access: Request copies of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your personal data
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Request transfer of your data
- Right to Object: Object to processing based on legitimate interests
- Right to Withdraw Consent: Withdraw consent for processing
To exercise these rights, contact us at [email protected]
8. Cookies and Tracking
Our website uses cookies to enhance your experience. We use:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand website usage
- Marketing Cookies: Used for personalized advertising
You can manage your cookie preferences through our cookie banner or browser settings. For more information, see our Cookie Policy.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will:
- Update the "Last updated" date at the top of this policy
- Notify you by email if changes are significant
- Post the updated policy on our website
Your continued use of our services after changes indicates acceptance of the updated policy.
11. Contact Information
If you have questions about this Privacy Policy or our data practices, please contact us:
12. Supervisory Authority
If you believe we have not handled your personal data appropriately, you have the right to lodge a complaint with the UK's data protection supervisory authority: